“To be a designer today is not to undergo the current trend, it is rather to compose with it, to invent it again and to innovate it always, with patience and determination. Without a soul, the eyewear is only an ocular prosthesis. It is the designer who gives it life.”
Since a very young age, Pierre has developed a strong taste for fashion, materials and color combinations. Passionate and strong of his experience with several designers, his sense of curiosity, observation and artistic predispositions push him to look for solutions in order to bring concrete answers to his childhood dream of becoming a fashion designer. In 2007, Pierre decided to launch his optical collection which quickly became a success: Pierre Eyewear was born! Pierre’s dream became a reality, and it became clear: it is not to dress the body but the eyes! Pierre Eyewear is a brand that shakes up codes and innovates with its atypical shapes, its judicious mix of materials and colors. A non-conformist, Pierre dares to express himself through his creations which go against the déjà vu. Through his different collections, he takes the risk of exposing himself, of arousing reactions (positive or negative). He displays his freedom!
Pierre’s values are above all:
-Dedication, with eyewear thought above all for the wearer and not confined to the design alone. Pierre often says:
“We prefer to see the wearer’s personality sublimated through our glasses, rather than a star design on a recessed face”.
-Accessibility to beauty through design, originality and made in France must be a luxury accessible to the greatest number.
-The application, the care and the work, with a permanent questioning of the designs, of the comfort of the wearing of the nose, of the work on the forms, the materials, the colors and the thicknesses.
-Independence, whether financial or artistic. Freeing oneself from trends, overused shapes and diktats is one of the brand’s primary objectives, and helping its customers to do the same in their daily lives with its products is Pierre’s dearest desire. He is convinced that eyewear should live first and foremost for the wearer and not to boast about the designer. One of his battles is to keep his models affordable, while keeping a French production. It is a brand that is dedicated and generous not only to its wearers but also to those who work on it and distribute it.
Since its inception, Pierre Eyewear has chosen to cultivate the historical and recognized know-how of French ateliers to continue to support a long chain of “small expert hands” throughout the production process. For a more responsible “Made in France” vision! Our collections are made in the tradition of a local quality production with noble materials and exclusive colors. More respectful, of better quality… Far from a simple fashion effect, French manufacturing is irrevocably a guarantee of quality and respect of social and environmental standards. This is why Pierre Eyewear is an integral part of the minority of die-hard eyewear designers who defend the made in France concept!
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